What is the market status and competition pattern of China's anti-rust oil industry?
1. Overview of anti-rust oil industry Anti-rust oil is a reddish-brown oil solvent with anti-rust function.
The upstream of the anti-rust oil industry chain is mainly liquid paraffin, petrochemical industries and other industries, and the downstream industries are mainly automobiles, fasteners, fans, engines and other industries.
As China's industrialization develops faster and faster, especially the rapidly developing automobile manufacturing and home appliance manufacturing industries, the requirements for cold-rolled steel sheets and galvanized steel sheets, which are the most critical for their use, are getting higher and higher, especially for their mechanical properties. And the surface quality puts forward higher requirements. One is that the amount of anti-rust oil coated on the surface of the product is required to be 0.5~2.5g/m2, and it must have good rust resistance and compatibility with the electrophoretic coating process. In order to ensure the amount of oil coating on the surface of the cold-rolled steel sheet, many cold-rolling mills have transformed the roll-type oiling and manual oiling into electrostatic oiling methods. This new type of electrostatic oiling method is to atomize the anti-rust oil, and distribute the atomized particles evenly on the surface of the steel plate by means of a high-voltage electrostatic field. 2. Analysis of the status of China's metal products market.
The damage caused by the chemical, electrochemical or physical dissolution of metal materials or parts with the surrounding medium is commonly referred to as corrosion. The discoloration and various corrosion caused by oxygen, moisture and other substances are commonly referred to as rust. Or rust. In 2018, the scale of China's metal products market was 288.023 billion yuan, a year-on-year decrease of 12.1%. In terms of metal finished product output, China's metal finished product output in 2018 was 165.47 million tons, a year-on-year decrease of 12.1%.
3. Analysis of the development trend of China's national defense rust oil industry.
a) Individual needs promote the innovation of metal anti-rust oil products.
In the past few years, the level of China's defense rust manufacturing industry has been greatly improved, and customers who purchase metal rust prevention oil have shifted from necessity to practicality and even applicability. In the future, the demand for customized, environmentally-friendly and high-quality metal anti-rust oil products will become more and more demanding. In such an environment, the R&D personnel of metal anti-rust oil engineering are urged to open their minds to develop products that are more environmentally friendly and have better anti-rust time. Therefore, in the future metal anti-rust oil market, who has the main driving force for innovation , Whoever has the first competitiveness in the market, high value-added metal anti-rust oil is occupying the market high ground.
b) The chain of the metal anti-rust oil industry is complementary to each other into a trend. Due to the reshuffle of the metal anti-rust oil industry, some metal anti-rust oil manufacturers that have neither core existence value nor technical formula research and development as a backing are gradually being eliminated from the market, and another form of elimination is in the metal anti-rust oil market economy Under the effect, the integration and complementarity between the industrial chains. After the reorganization of the metal anti-rust oil industry chain, it can more flexibly respond to various metal anti-rust oil market shocks, and has an important role in changing production, marketing and channels.
c) Metal anti-rust oil manufacturers are more focused on tapping market segments. According to the current development trend of China's chemical anti-rust oil, it is not difficult to see that China's metal anti-rust oil industry is undergoing tremendous changes, and the metal anti-rust oil industry is undergoing market segmentation. Hilley metal anti-rust oil manufacturers have discovered that products with environmental protection and good anti-rust effects have become a problem that more and more metal anti-rust oil manufacturers are starting to think about. In addition, focus on making metal anti-rust oil manufacturers more vital and innovative. Under innovation, they have formed the characteristics of their own industry. For example, some metal anti-rust oils focus on volatility, and some companies focus on environmental protection. This is the inevitable result of the current market segmentation of the metal anti-rust oil industry.
d) It is inevitable for metal anti-rust oil manufacturers to deepen the market.
As the labor of anti-rust manufacturing in first- and second-tier cities continues to rise, and the development of third- and fourth-tier cities is better than one year, many anti-rust manufacturers have withdrawn from major cities to develop in third- and fourth-tier cities. When the first and second tier metal anti-corrosion oil markets are inextricably hit, the third and fourth-tier cities have undoubtedly become the last undeveloped areas of the domestic metal anti-corrosion oil market. These reasons are also metal anti-rust oils. Manufacturers have become an inevitable choice for deep ploughing into the market.
e) Green and environmentally friendly metal anti-rust oil is highly regarded. Due to the environmental protection and long anti-rust time, the metal anti-rust oil is more and more popular, especially with the improvement of national quality, the awareness of environmental protection in energy saving is becoming stronger and stronger, coupled with the toxic hazards of chemical products, etc. Threats have caused people to pay particular attention to the environmental protection and health functions of metal anti-rust oil. Many customers are currently choosing non-toxic and harmless metal anti-rust oil products.
Therefore, in 2017 and even in the future, environmentally friendly metal anti-rust oil products will increasingly become the focus of people's attention. In general, if metal anti-rust oil manufacturers want to develop well in 2020, it is the key to break the situation to be the first to understand and do a good job in the five patterns of the metal anti-rust oil industry in the future.
